Our Qualitative Research Methods Foster Insight

Observant LLC leverages extensive experience with a range of interview techniques to capture the most germane data for deeper analysis.

This includes competitive war-gaming and observational ethnographic research (we have published in this specific area)

Imagery Role-playing Visualization Party planning Drawing/Painting		Association Free association Brand personification Picture/Image/Color association		QUESTRILL® QUESTRILL® a proprietary patent-pending qualitative data collection and analytic platform. This application greatly reduces the time for qualitative data analysis. The online applications of the tool make it particularly useful for large-scale multi-site studies. For further information see www.questrill.com
Creation Picture/Collage Psychodrawing Doodling		Language Sentence completion Storytelling Analogies Word bubbles Debate