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Let Them Do Battle
Tournament-based conjoint modeling identifies effective message combinations. Published in Marketing Research in Fall 2009

Reining In New Therapeutic Hype Is Critical
Finding the Middle Ground Between Biotech Executive Optimism and Practitioner Pessimism
Published in Genetic Engineering & Biotechnology News,
in October 2008.

Its Own Reward: The Learning Benefits
of Conducting Non-Client Research
Observant LLC’s independently funded qualitative study with oncologists serves as a backdrop for an exploration into the benefits of self-funded research projects.
Published in QRCA VIEWS in Summer 2008.

Sales Management: The Lesser of Two Evils.
Physicians fear that prescription-data restrictions might
force sales reps to mine for personal info.
Published in Pharmaceutical Executive in Fall 2007

Reducing “Distance” To Better Build Insight
in Global Studies
Published in PBIRG Newsletter in Spring 2006

Watch and Learn: Leverage Ethnography to
Improve Strategic Decision Making
Published in Marketing Research in Winter 2005

Prevent Nonresponse Bias
Published in Marketing News in May, 2005

RFID Could Enhance Pharmaceutical Marketing
Published in RFID Jounal in March, 2005