Recent Publications from
Observant LLC

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The Virtual Boardroom: Using Online Qualitative to Research Senior Stakeholders
Developing High Value Corporate Strategy
Online Bulletin Boards were the topic of the most recent Observant LLC presentation at QRCA. Presented by Mike Walsh, from Observant, and Penny Mesure, from Philips International, the presentation focused on the year-long Online Bulletin Board research.

Using Online Bulletin Boards to Develop High Value Corporate Strategy
Planning corporate strategy can benefit from insights generated from interviews with key stakeholders who can be notoriously difficult to pin down. Online Bulletin Boards provide a powerful and flexible way to interact with senior audiences, generating high engagement and rich data for analysis.

How Do You Tell Your Client That The Product Is So Good That No One Wants To Use It?
QRCs may need to focus on tempering clients’ exaggerated profit fantasies, even as they hear respondent after respondent express admiration for the product.

Keeping Score
Is the net promoter score a reliable tool in a global recessionary environment? Published in Marketing Research in Winter 2009.

Let Them Do Battle
Tournament-based conjoint modeling identifies effective message combinations. Published in Marketing Research in Fall 2009

Reining In New Therapeutic Hype Is Critical
Finding the Middle Ground Between Biotech Executive Optimism and Practitioner Pessimism
Published in Genetic Engineering & Biotechnology News,
in October 2008.

Its Own Reward: The Learning Benefits
of Conducting Non-Client Research
Observant LLC’s independently funded qualitative study with oncologists serves as a backdrop for an exploration into the benefits of self-funded research projects.
Published in QRCA VIEWS in Summer 2008.

Sales Management: The Lesser of Two Evils.
Physicians fear that prescription-data restrictions might
force sales reps to mine for personal info.
Published in Pharmaceutical Executive in Fall 2007

Reducing “Distance” To Better Build Insight
in Global Studies
Published in PBIRG Newsletter in Spring 2006

Watch and Learn: Leverage Ethnography to
Improve Strategic Decision Making
Published in Marketing Research in Winter 2005

Prevent Nonresponse Bias
Published in Marketing News in May, 2005

RFID Could Enhance Pharmaceutical Marketing
Published in RFID Journal in March, 2005