Recent Market Research Case Studies from Observant LLC

Click on title to view full text in pdf format

Targeting High Priority Oncologists by their "Softer" Humanistic Tendencies
A segmentation in which oncologists were grouped by personal beliefs that predict future use of the client's product.

Exploring a Potential Niche within Cardiac Imaging for a New Biotech Product
Qualitative research with physicians and technicians to provide a real-world perspective on valued attributes in the imaging area.

Positioning a Biotechnology Company for Acquisition by Leveraging Future Demand Estimates
A multi-phased assessment aimed at assisting a small company to position itself for acquisition.

Build An Optimal Product:
A Novel Approach to Assess Attribute Trade-Offs in Qualitative Research
An innovative qualitative technique for measuring the nuances of physicians' priorities among product attributes.

Developing a Global Communications Strategy for a Novel Vaccine
Leveraging QUESTRILL® in global research to inform a communications strategy prior to launching a novel vaccine.

Messaging on Sexual Health
A two phase (qual / quant) message evaluation and optimization study to guide a DTC campaign.

Informing the Debate on Incremental Innovation
Physician and patient-advocate research conducted in conjunction with the Tufts Center for the Study of Drug Development, to determine the incremental value of "follow-on" medications.

Market Opportunity in Mental Health
A segmentation of sufferers in an epidemiologically-defined population to forecast increase in patient demand based on gaining a new indication.