Competitive Market Assessment – New Antifungal Product Impact on Market Share
Observant LLC conducted a qualitative assessment of a potential new product in Phase III trials to assess potential impact on the client’s own antifungal

Revisiting the Treatment of Systemic Fungal Infections
Observant LLC conducted qualitative research with specialists to identify treatment decision-making maps for patients at varying degrees of infection severity and mortality/morbidity risk, as part of a repositioning to focus on treatment niches with unfulfilled needs

Multi-Phase International Messaging Assessment For an Anti-Fungal
Observant LLC worked with a major pharmaceutical client to determine the appeal and motivating impact of potential new marketing strategies. The purpose of this market research was to assess the viability of broadening the patient targets physicians associate with the client’s product. Messages were assessed and refined through qualitative and quantitative market research phases